How can you boost your blogging?

Target your audience

Rather than thinking about how you can tackle SEO specifically, think about your audience – what would they be interested in? If you can figure this out, then blog writing becomes easier. We try to break our blog writing down into different services and themes, as an example, SEO, web design, development and social articles. We find a broad mix covers our different audiences, but also keeps our websites SEO plodding along nicely as we cover a range of topics.

Keyword implementation … the right way!

Don’t stuff! We see this time and time again when people overuse keywords to the point it doesn't make sense. Google is pretty clever and if you do this, you can be heavily penalised and it doesn’t work in your favour. The best way to go about content optimisation is a balanced approach of keywords in your content. You should have keywords in the following places as a minimum:

the body of the blog (of course!)
the title
the URL
the H1 tag
meta descriptions
any media you use, (pictures videos etc)

Once you get into the habit of correctly listing keywords in a simple, balanced approach, creating your blog style should come easily.

Style & Tone

Keeping the style is important, as mentioned in a previous article, personality in a website is imperative. We try to inject as much personality as possible, especially within our articles, it shows that you connect with and understand your audience. Think about what you’re writing about, do you want it dense with written content or do you want pictures? What would the audience like to see?

This article is shorter, snappy paragraphs, whereas our designer’s articles will often be heavily illustrated with pictures to help the audience engage and visualise his thoughts.

Linking

Articles and blogs are the perfect place to promote yourself and your previous content. Take a look at the above content, we’ve included 2 different links to previous articles so far! The hope of this is that users will interact further with your other website content. Furthermore, creating these internal links for Google to crawl will help the search engine to further understand your blog posts and is more likely to increase your rankings.

Keep organised

Lastly, having a content calendar is key, if you can keep tabs on who’s writing content, when it is being uploaded, what the theme is and what the title is, you can help to plan for the near future, discovering gaps and implementing an ongoing strategy. It doesn’t need to be too fancy, just simple and to the point – here’s a snippet of Studio44’s content throughout April, and you can see all the articles here!