Website content blunders
Duplicated Content
Duplicated content is the main problem associated with content gaps on a website. Duplicating optimised content internally across multiple pages will cause a vast amount of issues, which will result in impeding page rankings. Externally duplicated content is content which has either been posted on multiple websites, or plagiarised from other websites. To date, search engines work on the basis of working out the originator of the content and then dismissing any duplicating content from being indexed.
Content Gaps Across Different Devices
We tend to speak a lot about the importance of mobile responsive websites from a rankings perspective. In terms of content, desktop websites will be assessed on the content which is displayed on their mobile site first. If we have mobile pages without content where it appears on desktop, our rankings will be significantly damaged.
Thin Content
Thin content equates to one of the worst SEO practices that a website can deliver. Without an adequate amount of valuable content on a page, Google will not be able to understand the topic of the page, and thus struggle to rank for anything accordingly. The way we depict this to our clients from an SEO standpoint is –
“How can your website claim to be an authority on a certain topic if it doesn’t contain any information regarding the topic”.
Anything below the 300 words margin we would consider to be thin content. If you are struggling to monitor word count for pages then we would recommend using – Screaming Frog.
So – The moral of the article is that getting content right is imperative not only from an SEO point of view, but also for generating sales leads via your website.
Do get in touch if you’d like to discuss ways of generating more SEO friendly content.
