Uniquely innovating your business
I read an article by a big time Wolf of Wall Street type business advisor from New York earlier. Within this article I quote he said the following “Business is about innovative, new solutions. Don’t look back, look only towards the future”. Every article you see nowadays on developing a successful business will tell you something along the lines of “creating something different” in order to have a successful business. What he failed to mention was about how you can learn from success without copying it. In business I very much agree with Mr wannabe Wolf of Wall Street; it’s not about copying, it’s about using what works for others, as a source of creative inspiration which will work for you. Fundamentally, learning is more valuable than copying. Copying, will only get you to the same level as competitors, you want to take your company that step further.
Take an area of your business which you feel could perform better. Let’s for instance take your email marketing. In my previous post I mentioned the importance of newsletters not containing spam. Dig deeper than that and think about email newsletters you have click on. Ask yourself what the motivators were for you to open that newsletter. Then think about what you can do to improve your newsletter.
Now if we take a product or service that you recommended to a friend recently. Ask yourself why you recommended that product or service. Why did it get your endorsement? How can you uniquely include these credentials into your product or service?
Nowadays, a lot of the content that is contained within blog articles has been digested, combined, reimaged and reused. This cycle will always take place. Embrace it! The difference is, learning how to utilise what information you have, learning from it, modifying it or building upon it. The whole concept of “new ideas is the only way to bring success” is thrown about to much within blogs and within business. Of course, innovation and creativity are regarded highly in the mechanics of a successful company. But what if you lack both of these, does that mean you won’t be successful? No, it means you have to optimise creativity and innovation in a different way through analysis, learning and modifying.
If you’re struggling to think about how you can innovate within your business or have any questions or queries about our post then please feel free to get in touch through Twitter, Facebook or Email us.
