The Wonders of Instagram Marketing
Tailor images to your audience
Utilising the power of Instagram is essential. The first step is using personalisation to create content that will appeal and attract to your customers. Instagram is all about storytelling, by all means this can be quite hard to take in considering that Instagram is a photo-sharing app. However, the story comes from the writing located within the caption.
Trackable links
Add a trackable link to your profile. One of the only drawbacks for using Instagram is limitations for adding links. Ultimately, there is just one place where you can add a live link and that is in your profile description. Ensure that this link is to your website. It’s important to use this link strategically. Reference the link when you post a photo and tell users where it will go and why they should click. Mashable changes their link when they post new photos to Instagram. In addition to mentioning the link, Mashable also tells users what they can see at the link, giving them a reason to click.
Post user-generated content
The key to effective Instagram marketing is being realistic. Ultimately, many marketers would opt to creating and sharing their own content and products all the time, which will result in sales leads and engagement. However, this action takes time.
Another resourceful way to create action is to show your product in the wild, and Instagram is the perfect place to do this.Use an app like Regram (available for iOS) to reshare a clients photo of your product. Better yet, create your own hashtag and invite fans to tag your brand in their posts. You’ll get not only some great content to share, but also referral ma rketing when they share their pictures with your Instagram community.
Schedule posts are optimal times
Planning is a fundamental aspect of any marketing strategy. However, with Instagram marketing there are a number of tools that can make your planning easier. For example, Viraltag allows you to manage all of your content in one place, edit your photos and prepare your captions. You can also schedule your posts at a specific time or automate your sharing.
Ensure that you are scheduling each post at a time when your audience is most likely to become engaged. Latergramme is another great option for Instagram scheduling. An Instagram-centric platform, Latergramme also allows you to upload photos from your desktop and schedule posts to Instagram. It will also ensure consistency for your posts to be uploaded at optimal times so your Instagram community becomes familar with your scheduling times.
For more information regarding instagram marketing click the link for our previous post on instagram marketing.
