The Importance Of Video Conent On Your Website

Using a video with bright visuals and explanations of what your business can offer as part of your website can help engage those visiting your website, and interest them in what else your site has to offer. With the lockdown drastically increasing the number of people who use online platforms as their primary way to find a service they want, the need for businesses to have an engaging website with draws like video content for potential clients is now more crucial than ever.

Your company’s online presence is often the first thing that a potential customer will come into contact with. Making sure that you create an engaging site can become easier if you open up to a range of multi-media options, such as video content, which will help you communicate with clients through your website.

Why Use Video Content?

Video content is a medium that we view online on a daily basis, through platforms like Instagram, YouTube or Facebook. Using multimedia marketing in your website is becoming a fundamental part of marketing strategy for many businesses. Video content can create a variety of effects - here are a few reasons why including video content on your website can bring it to the next level.

When possible, people often like to work with a business they know and have a pre-existing relationship with. By including video content of your team and what you do from day to day, you can start building a closer relationship with those who visit your website.
Many of us live fast-paced lives, which means we often don’t have time to do more than skim the content of a website. A video can get your meaning across in a short space of time while keeping those viewing the content engaged.
A video can help ensure that those visiting your website stay on your site for longer. The longer a viewer spends browsing your site, the more likely they are to remember your business.
Search engines consider videos, especially those with a lot of views, as high quality content which can improve your efforts at SEO. Uploading videos to your site, as part of your digital marketing plan to improve your organic search rankings, can be a powerful tool.

Types Of Video Content

Video content can come in many forms; maybe you have loaded on your home page a short video that creates a beautiful visual to gain the interest of new clients, or short demo videos showing how a product works, and incredible customer reviews captured in full colour.

Promotion – Creating a video to promote a part of your business, such as an upcoming event or a new product such as a new software package that you think could improve what your clients can offer.

Demonstration – A demonstration video is to show potential customers how the product they are looking into works. Often the video will help explain the functions of each product in an easy to follow way.

Introduction – A video introducing each of your team members can be a great way to create a personal connection with your clients. If you are introducing a new member of staff, uploading a short introductory video can be a great way to bring them into the team.

Reviews – Customer reviews of their experience with you can be a great way to improve how you market your service. While reading written reviews can sometimes seem dispassionate, a video review often feels more personal and sincere.

Maximising The Value Of Your Video Content

Spending your time capturing great video content that displays what your business has to offer, and editing it into its final form, won’t be as useful as it could be unless you maximise the value you can get from the video. Here are some tips to help you maximise the value of your video content:

Multi-Platform Reach

Video content is a fantastic tool for you to use to create a dynamic and creative website that presents what your company can do in the best light. However, most businesses will also use other platforms, such as Instagram, to communicate with potential clients. Make sure you gain as much as you can from the videos you have accumulated. Creating short mini video snippets for your social media feed can ensure you reach as many people as possible with your videos.

Consider Placement

In order to maximize the exposure of your video, it is important to consider its placement. If the video is a demo of a product, or a customer review of a particular product, then placing the video on a product page will help those looking at the service to consider their options. Videos can be used without audio as a decorative function on a main page, or to introduce members of staff. If you are unsure of the placement of your video you can experiment with different locations on the website before deciding where it looks best.

Edit Your Content

Make sure you are ruthless with your editing process. Often when taking video footage or customer and employee reviews on video, you can end up with a very long video if you try to include all your footage in the final product. Many using the web to find a service or a company they want to use will scan through content very quickly. If your video isn’t concise and drags on for a long time you may lose their interest. For video content for your website, short and sweet may be best.

Consider Your Goal

Unless you have a clear goal for your video and final message, the final product probably won’t add much value to your website. When integrating video into your website, have a clear goal in sight. Before creating a video for your website, think about what you want it to convey to those who watch it. For a restaurant, for example, you may want to display a video of the chefs creating one of your best dishes on the main page for potential customers to see, to show the craftsmanship that goes into each meal at the premises. If your video will have audio, spend time considering the script and how you can best convey your message to make the video clear and engaging to those watching the content.

Here at Studio 44 we specialise in creating bespoke websites with innovative designs to ensure your website reflects your business ethos. We pride ourselves in helping businesses design, evolve and develop their websites to enhance their digital presence. To get in touch with our fantastic team and see what Studio 44 can do for your business, please contact us here.