Social Media Marketing
How can it help?
The use of social media nowadays is great, with it being so accessible it’s difficult to avoid it, so why not? As a whole, we like to think of social media as free advertising, and as you build your online presence, your audience becomes bigger and more engaged and it becomes easier to achieve your goals.
Here are some pointers to highlight what social media can do for you:
- Raise your brand awareness
- Drive traffic to your website
- Communicate with your audience, both new and returning customers/clients
- A place of reviews and opinions from your audience
- Creates a personality behind your brand
Some top tips for small businesses:
- Have a social media content plan
- Engage with your audience, it shows you’re not a robot
- Keep your online presence up to date and regular – a lack of it may make customers question your legitimacy
- Remember to entertain and not just market
- Add images! Twitter updates with images in them get 150% more retweets than those without
- Engage with other local businesses, it takes two to tango!
Platforms?
Consistency is more important than spreading yourself across a variety of platforms, it’s more beneficial to focus your business on a couple of platforms, rather than sporadic posting across several.
Here are some quick pointers on the main social sites:
Facebook: One of the most popular social media platforms with the biggest user database. Facebook is great for connecting with local organisations and people, as well as enabling you to promote content both organically and through paid ads.
Twitter: A faster-paced platform, with shorter, snappier content. It’s easy to engage with, so connecting and commenting on local businesses is easily done!
Linkedin: The most professional social network – LinkedIn is very business focused – you’re able to add connections, share links, write recommendations & feedback and also search for connections by location, company and industry.
Instagram: A more visual platform, always based on photos and videos. Instagram is a younger targeted audience, and is predominately used on mobile and tablet devices although can be used on desktops, too!
Fancy taking a look at some of our social media accounts? We’re on Facebook, Twitter, Instagram and LinkedIn! For any questions let us know!
