SEO: Behind The Scenes
What is it?
“Off-site optimisation? What on earth is that?!” I hear you cry. In simple measure, off-site is everything that goes on outside of your website. In a sense, off-site optimisation can build your brand’s reputation, attract visitors from third party websites and ultimately increase your search engine rankings.
One could fundamentally argue that off-site SEO is about link building, and in a respect, it is: you’re trying to drive traffic to your site by producing high-quality links in places outside of your website. Google is link obsessed, so if you don’t have any links directing back to the website, Google will find it almost impossible to see how valuable the website is.
Social Media
An easy way to start with backlinking is through social media; this way you’re connecting with your target audience, but there are multiple platforms in which you can flourish your off-site optimisation. As mentioned in the testimonials article, social media is a platform whereby you can see how your consumers are feeling as they’ll often voice their opinions. If you build a solid reputation on social media, those platforms will help to drive traffic to your site – and there you have it, the first step to successful off-site optimisation.
Directories
Getting your company listed in good quality, recognised directories is well worth looking into. As an example, Google My Business is a great start. When you Google your company, the business’ basic info appears at the right side of the search engine; this includes the website, address, contact details and sometimes reviews.
Local Listings
Small businesses will especially benefit from listing their business in local directories; doing this enables someone who wants a local service the ability to find a list of the businesses they want. Doing this will help to reach a more niche target audience, thus being extremely beneficial for smaller businesses!
Blogs & Articles
Writing articles and blogs for your site is a great way of promoting your site, as well as keeping your users up to date! Not only does writing articles keep your on-site SEO up to date through the use of your content being regularly updated, but you can also submit your newly written content on directories which are specifically for blogs and articles. This can help drive the relevant traffic to your site.
In conclusion, you need to remember that SEO, in general, isn’t a quick, one-day job, it’s a process that needs monitoring but ultimately will pay off. Remember to be consistent and persistent and you will climb the search engine rankings. You can contact us via the website if you have any queries!
