SEO and Website Design – Do they really link?
Indexing Process
Search engine crawling takes into account the readability aspects of your site, from the optimisation of images to the use of videos and wording. For a website to rank effectively, the design needs to incorporate text-based content clearly. To index content beyond the home page, internal links need to be added so that search engines can crawl additional ages.
Navigation
Getting your navigation right from the offset is also vitally important for search engine crawls. When a site is well-structured, the navigation works with the structure of the site. XML sitemaps need to be added, as well as making sure all the URL’s are relevant. Navigation is a great way of getting users from the homepage to relevant service pages!
Mobile-friendly design
We live and operate in a mobile-first era, which means we need to create a truly mobile-friendly design which equally considers the mobile layouts of the website and not just the responsive nature of the design. A common problem we tend to find is a lack of differentiation between the desktop and mobile version of a site. To date, websites need to plan for users having different desires on mobile devices compared with desktop. A non-responsive website replicated the same on a mobile, not only positions poorly on SEO performance but also lacks the user experience that could impact on conversions.
If your organic search rankings are low and your website is out-dated and non-responsive, do get in touch and we can discuss further how we design and develop websites so that they are SEO-friendly!
