Search Engine Optimisation – Where the problems lie
Homepage Crisis
User experience should be the main agenda of any homepage of a website. When we refer to SEO best practices on a homepage, people usually refer to how well optimised it is in terms of relevant keywords and H1 Tags. The major problem is a lack of content, making the visitor dig to find out who you are and what you do. Low ranking sites tend to neglect one considerable factor to good user experience… Calls-to-action functionality! Building in clear, action-orientated CTAs are the best way to lead site visitors down your intended conversion path. A website is usually built for a purpose, this should be depicted through your calls to action when your visitor arrives on the site.
Lack of frequent tracking
Smart SEO requires constant tracking to provide direction into what part of your SEO strategy is working and what needs to be tweaked. Many businesses underestimate the power of good tracking tools like Google Analytics, Search Console and Moz. To be more SEO specific, measuring organic traffic is only a fraction of the overall tracking approach. The focus should be around keyword rankings, referrals, links, unique page visits and conversion rates. Tracking these factors creates a road map for SEO success and achieving effective ranking levels.
Content Content Content
The major SEO problems tends to stem down to content. Ensuring a balance between a visually distinctive website and lethargic looking text heavy website is one of the hardest aspects of website design. In terms of SEO, the quality Vs quantity debate is still commonly discussed throughout SEO specialists. Our take is that good content stems down to being compelling and unique, however a main content page with two “unique” sentences will not perform well on Google Algorithm.
We provide on-going SEO support for clients that are struggling to perform well on search engines. If you are looking to get more website traffic or website conversions let’s have a chat and see if we can help!
