Live Chat
A comparatively recent addition to the mix is Live Chat, and we’ve been setting this up for several clients recently. As part of this, we weighed up the various options. There are many super offerings out there, some free and some paid. However, we were most impressed by Tawk.to (http://tawk.to/). It’s free – and really easy to get up and running!
It's well worth a look at their website and feature list, but, in summary, I believe the main advantages of live chat are:
Convenient – clients aren’t waiting for a reply to email, responses are human, and live.
Efficient – staff can handle multiple chats simultaneously, as well as helpdesk and email replies – increasing productivity.
Impressive – live chat gives an impression of being online, available and open for business – all positive signals for customers.
Measurable – many packages offer detailed statistics and reporting, giving more insight and detail into customer behaviour.
We’d be interested to hear your experiences of live chat – do let us know the impact it’s had on your web presence. If you’d like to talk through the options, or would like assistance integrating live chat into your site, do get in touch!
