A digital audit is essentially an overview of your brand’s digital presence across a criteria looking at different aspects. Typically, it involves reach, architecture, conversions, content, integration and measurement methods. In simple terms, it reviews the key components that your website needs in order to succeed and do what a website should do. Sometimes it can take one factor to be identified to transform your website's progress. A problem can’t be fixed if it isn’t identified!
A web design should increase your business performance, improve the value of your brand and create what should be a lasting impression on your clients. Designs that are innovative can convince your visitors to engage in your website. If your bounce rates are high this is usually a key indicator that your web design needs work! Essentially, user experience plays an integral role in the web design process. The start of the journey needs to be a good, but simple, journey for the user! If your website homepage is lacking in calls to action to navigate your users around the website, the chances are they aren’t going to do it!
One of the most common questions our digital marketing team gets asked refers to “do we really need SEO, is It going to make a difference”. YES. The ranking of a website is an important factor, not only to increase visibility on search engines but also to increase their conversions rates, which will ultimately increase their revenue. If your website is hard to find on search engines this is a major factor you need to consider!
Three years ago Google announced that it would be using a mobile-friendly site ranking signal. This meant that if a website wasn’t mobile friendly, the search rankings would be poor. Initially, responsive web design was considered as a “First Aid” solution, a quick fix for website owners who were trying to attract more new users. In responsive web design, content is one of the major issues. These days, content is just rearranged as per the screen size of mobile devices. If this is your approach, it’s time to think about making a complete mobile web strategy, instead of just focusing on mobile-based perspective.
Your website should be constantly evolving just like your digital marketing strategy! If you are looking for a refresh or simply to tackle one of the factors we have mentioned above, do not hesitate to get in touch with us!
Insights & resources
We speak to a lot of trade and construction businesses looking into job management software, and one of the most useful conversations we can have early on is about which features actually matter for their business, rather than assuming more functionality automatically means a better system. Here is what we would prioritise.
Studio44 InsightsWorkpal is used by a range of trade businesses for scheduling and job tracking, covering the day to day basics most trades need. If you're looking for a system built specifically around how your team works, here's what a custom scheduling and job tracking system from Studio44 can offer instead.
Studio44 InsightsSimpro is a comprehensive job management platform, used by trade and construction businesses that need job costing, scheduling and reporting in one place. If you're looking for a system sized and shaped specifically around your business, here's what a custom job management system from Studio44 can offer as an alternative.
Studio44 InsightsBigChange is a well established name in job management software, used by a broad range of trade and field service businesses across the country for scheduling, quoting, invoicing and engineer tracking. If you're looking for a system built specifically around your trade rather than a broad, general platform, here's what a custom job management system from Studio44 can offer.
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