How important is a good homepage?
Content is critical
Getting content right surpasses the expectations of who, what and why! Not only does it need to read well for the visitor but it also needs to be search engine friendly content. Visual content seems to be an emerging trend that is becoming more common on modernised homepages. Visual content usually employs embedded videos which aims on connecting with visitors with a more personalised approach. Videos tend to aid user experience nicely, which is definitely an imperative component to have on the homepage of a website. The nature of your business can also determine the theme of your homepage, e-commerce websites tend to utilise a more salesy tactic with a product orientated homepage. Whereas, professional services usually depict a more corporate theme, which is certainly less salesy!
Contact details
Wherever it’s a contact form, or details in the footer of the homepage, a point of contact needs to be addressed on the homepage. Note that the nature of your business usually determines the most appropriate form of contact.
Imagery
To prevent a high bounce rate, your homepage needs to be enticing. Imagery is an important aspect to get right, and one which needs to fit your branding. An iconic focal image not only breaks the text up nicely, it could also be an effective tool to showcase your featured products (depending on the nature of your business). What determines a good homepage from a bad homepage usually depends upon the quality of the focal image.
Getting navigation right
The visitors user experience is ultimately determined by the navigation on the homepage. The navigation bar in the header is usually the easiest way of doing this. The homepage is widely regarded as the "table of contents", breaking down the site into sub-categories to make it easier for users to navigate to what they are looking for.
If your homepage is outdated and struggling to entice visitors, do get in touch and we can discuss refreshing your website!
