Arguably, entering a website is like enrolling on a journey, you follow through to your end goal which you had upon entering the website. With e-commerce, having a well-designed and easily navigational site is key to the user placing a call to action, or in other words, purchasing something. The main aim of an e-commerce site is to guide the user as quickly and easily as possible to check out.
With e-commerce, people are ultimately looking to purchase something, having a search bar in constant reach enables the user to easily access somewhere they can explicitly search for what they want. If the search bar is in reach, the user is less likely to bounce off the site.
The key aspect of e-commerce is arguably selling; therefore, it is essential that the products being sold are demonstrated with quality pictures. If the site is visually unappealing with low quality pictures, chances are the user won’t be hanging around there for very long.
As mentioned in one of our previous articles having testimonials on your site is paramount for credibility. It’s a similar story for e-commerce sites, not only will reviews and testimonials add credibility to your business, but using reviews on the products being sold will undoubtedly increase their reliability.
Without question, a business’s goal for an e-commerce user is to make a purchase at the end of their user experience. This means the “add to basket” button needs to be obvious, clear and stand out from the crowd.
Once the consumer has clicked the call to action, the checkout process needs to be easy and simple. The ordering page is your end goal and you don’t want them to leave the page at this point. Arguably the page needs to be simple with no distractions so they can’t be lured away.
Bearing these small but simple tips in mind can help to optimise your e-commerce site and enable continued success! Any question or queries on the design and layout of your site, contact the Studio44 team today!
Insights & resources
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