Salesforce is one of the best known names in CRM, used by businesses of all sizes to manage sales pipelines, track leads and record customer relationships. If that's the job you need done, it's a solid, well established choice. If you're looking for something built specifically around your business rather than a broad, configurable platform, here's what a custom CRM from Studio44 can offer instead.
We start by understanding how your team works day to day, then build a system around that, rather than asking you to adapt your process to fit generic software. This means your pipeline stages, customer records and follow up workflows are shaped by your business from the outset, not configured within someone else's template.
A lot of the businesses we work with need their CRM to support more than managing leads. As an example, we have built a system for a construction business that handles everything from morning vehicle checks through to timesheets, job scheduling, site photos and invoicing, all in one place. One of our insurance clients manages quoting, invoicing and policy documentation together. If your business runs operational processes alongside managing customer relationships, we can build all of it into one system rather than juggling separate tools.
Once the platform is live, your data and workflows are not tied to an ongoing licence. Our pricing covers the build itself along with ongoing hosting, support and maintenance, which gives you a system tailored specifically to your business without a per user cost that climbs as your team grows.
As your business changes, the system changes with it. New functionality gets added specifically for you, when you need it, rather than requiring a move to a different tier or product to unlock something that only exists for a broader range of customers.
If you are weighing up whether a custom CRM makes sense for your business, it's worth talking to us about what you're trying to achieve. We'll take the time to understand your processes before recommending anything, in the same way we'd approach any custom software project.
Studio44 have been developing bespoke web systems and CRM platforms for many years and have worked on a wide range of successful projects in that time. If you'd like to talk through what a custom CRM could look like for your business, get in touch, we'd love to see if we can help.
Insights & resources
We speak to a lot of trade and construction businesses looking into job management software, and one of the most useful conversations we can have early on is about which features actually matter for their business, rather than assuming more functionality automatically means a better system. Here is what we would prioritise.
Studio44 InsightsWorkpal is used by a range of trade businesses for scheduling and job tracking, covering the day to day basics most trades need. If you're looking for a system built specifically around how your team works, here's what a custom scheduling and job tracking system from Studio44 can offer instead.
Studio44 InsightsSimpro is a comprehensive job management platform, used by trade and construction businesses that need job costing, scheduling and reporting in one place. If you're looking for a system sized and shaped specifically around your business, here's what a custom job management system from Studio44 can offer as an alternative.
Studio44 InsightsBigChange is a well established name in job management software, used by a broad range of trade and field service businesses across the country for scheduling, quoting, invoicing and engineer tracking. If you're looking for a system built specifically around your trade rather than a broad, general platform, here's what a custom job management system from Studio44 can offer.
Studio44 Insights