Case Study - Everycare West Kent
Website: http://www.everycare-westkent.co.uk/
Background
Everycare West Kent is a franchised branch of Everycare, one of the leading providers of private homecare and healthcare staffing services in the UK.
The old Everycare West Kent was looking tired and in need of a facelift to get in line with the high quality of service that’s provided. Key issues with the old site included:
- Broken links and unclear navigation
- Unclear messaging - copy that said what the client did but not how they do it
- Out of date visual design
- Not optimised for mobile devices
The brief was to build something very visual, calming and welcoming that was clean and modern in feel with simple navigation.
The new website
The design of the new Everycare West Kent website had the aim of capturing the calming, welcoming image that would instil confidence in the target audience. As a result we chose a visual feel for the homepage so nice big images could tell the story of how Everycare West Kent can help.
A feature we really like is the FAQ section on the services page. With quality of care and trust being so important to the target audience, this feature gives a good overview of the various options open to those looking for care for their loved ones.
We were also given a helping hand from Siobhan Stirling or Sterling Words who wrote the content for the website and provided some excellent guidance on the messaging.
From a technical perspective we’re especially pleased with how the site looks on a range of devices with an optimal user experience on all screen sizes being a vital part of modern web development.
Make sure you have a look through the site if you have a friend or relative who could benefit from a Homecare service.
