A smart SEO solution for small businesses
Achieve the basics
Local businesses should focus on their organic search efforts before venturing to the ‘back-end’ parts of Search Engine Optimisation. We regularly find local visitors are significantly more likely to convert, so a local SEO approach is a smart approach. Establishing a position in local organic SERP’s for local search queries is easily achieved. Google estimates that over 20% of all search has a local intent, therefore it is fundamental that your local SEO approach is effective.
Google Search Console
If your SEO budget is restricted, tools to help you make informed decisions can be limited. Google Search Console is free and simple to use. Once you have managed to verify your website through your Google Analytics and you can monitor the wellbeing of your website. Search console ensures technical problems which might affect your SEO visibility are brought to your attention.
Verify your Google My Business listing
Google My Business helps to connect your business with customers making your business more searchable and contactable. Once you have verified your business make sure that your NAP (name, address, phone) is correct, choose the right categories for your business, and provide a unique, engaging description. Depending on the nature of your business you may want to think about asking your clients to write reviews on your Google My Business page. Reviews help make your business look more credible although you may want to have a look at this fabulous article for more details on My Google Reviews.
Optimising meta tags and page contents
In previous articles such as where is your SEO going wrong, we discuss “tatty tags” and the impact it can have on your local search rankings. Title tags and meta description are great ways of boosting your clickthrough rates for local search results and making your website more visible.
Submitting your site to local directories
A valuable part of SEO is citation building, a citation is an online reference to your business’s name, address and phone number. You can track your competitor’s citations by setting up alerts through social listening tools like Mention or Google Alerts.
If your website is lacking visibility and not getting the traffic you were hoping for we offer a bespoke SEO approach that is tailored to each individual business and their website. Speak with us today for more details.
